Course structure BBA (CBCS)
BBA (Cbcs)
SEMESTER - 1
- English (First Language) – 1
- Second Language – 1
- Environmental Studies
- French paper-1
- Hindi paper-1
- Arabic paper-1
- Principles of Management
- Basics of Marketing
- Business Economics
SEMESTER - 2
- Paper-II: Mass media in India
(Core) - English – 2
- English (First Language)
– 2 - Sanskrit paper-2 2020
- Sanskrit paper-2 2018
- Telugu paper-2 2018
- Arabic paper-2 2018
- Hindi paper-2 2018
- MIL – 2
- Gender sensitization
- Basic Computer Skills
- Organisational Behaviour
- Business Statistics
- Financial Accounting
SEMESTER - 3
- Paper-III: Reporting and Editing for Print Media (Core)
- English (First Language) – 3
- French paper-3
- Arabic paper-3
- Sanskrit paper-3
- Telugu paper-3
- Hindi paper-3
- MIL – 3
- a) Communication Skills
b) Professional Skills - a) Personality Development – I
b) Advanced Computers - a) Basic Quality Management
b) Business Policy and Strategy - Human Resource Management
- Information Technology for
Business - Financial Management
SEMESTER - 4
- Paper-IV: Broadcast Journalism
(Core) - English paper-4 2020
- English paper-4 2018
- Sanskrit paper-4 2020
- Sanskrit paper-4 2018
- Hindi paper-4 2020
- Hindi paper-4 2018
- Telugu paper-4 2020
- Arabic paper-4 2018
- French paper-4 2020
- MIL – 4
- a) Business Correspondence and
Communication
b) Personality Development – II - a) Leadership and
Management Skills
b) Universal Human
Values - a) Start Up Management
b) Business Intelligence & Data
Visualization - Business Law and Ethics
- Market Research
- Management Science.
SEMESTER - 5
- Paper V: Advertising (Core)
- Paper-VI: Elective (Any one
from Paper VI (A) and Paper
VI (B)) (GE)
Paper-VI (A): Media and
Development - Paper VI (B): Telugu
Journalism - English (First Language) – 5
- MIL – 5
- Mobile Commerce
- a) Financial Markets and Services (F)
b) Brand Management (M)
c) Organization Development (HR) - a) Analysis of Investment in Financial
Assets (F)
b) Retail Management (M)
c) Performance Appraisal and Counseling
(HR) - a) Insurance Services (F)
b) Customer Relationship Management
(M)
c) Compensation Management (HR)
SEMESTER - 6
Paper-VII: Public Relations (Core)
- Paper- VIII: General Elective
from any of the following.
- Paper-VIII (A) Introduction to
Online Journalism - Paper-VIII (B): Specialized
Reporting - English (First Language) – 6
- MIL – 6
- Business Analytics
- a) Banking (F)
b) Buyer Behaviour (M)
c) Leadership and Change Management
(HR) - a) Risk Analysis And Management (F)
b) Advertising and Sales Promotion (M)
c) Talent and Knowledge Management
(HR) - a) International Finance (F)
b) Rural Marketing (M)
c) Employees Relations (HR) - a) Insurance (F)
b) Customer Relationship
Management (M)
c) Compensation Management
(HR)
d) Retail Store Operations and
Pricing (RM) - Project Report & Viva-Voce
